Do you own a small business? No matter what industry you may work within – be that farming or healthcare – it’s important that you know exactly how to promote your company. After all, poor promotional efforts will stand in the way of you expanding your customer base, which could land you in financial difficulty further down the line.
Find a way to build an identity for your home business from the outset
This way, you will find it easier to stand out from the crowd and draw in new customers. Your identity should largely be focused on your USP (Unique Selling Point) – which is what makes you stand out from your competitors (i.e., What do you offer your customers that they cannot get anywhere else?).
Keep it real
Another way you can successfully promote your small business to new customers is by focusing on creating a strong relationship with your current ones. Not only will this allow you to improve customer retention rates, but it will also help boost your reputation. When businesses appear to be friendly and accommodating, they tend to achieve greater success.
Put together an infomercial
While you may feel as though infomercials have fallen out of fashion in recent years – this is simply not the case. In fact, they are a tried and tested way of increasing your customer base while heightening brand awareness. However, you must do it right. This doesn’t necessarily mean you need to spend thousands of dollars – you just need to ensure that the advert is informative and memorable and does not feel like a stale business pitch. If you’re looking for inspiration, check out the work of Vince Offer.
Use social media
While you may not use social media much in your private life, social media could quickly become your businesses’ best friend. This is because it can help promote your products or services to a much wider audience – including customers who may live on the other side of the world. However, it’s important again to ensure that your social media posts don’t feel like the viewer is reading one sales pitch after the other – mix it up a bit! Focus on providing your customers with a range of interesting yet brand-relevant content to pique their interest. For example, if you run a small business that sells cooking and baking utensils, why not share some delicious recipes on your feed?
Attend local events
Another way in which you can increase your brand’s visibility is by ensuring that you become part of the local community. You can achieve this goal in various ways. For example, you could host a launch party and ensure that everyone is invited. You should also make an effort to attend local events – as not only will they allow you to connect with new customers, they can also be a great way to brush up on your networking skills and make lasting business connections.